A very gay raptor

Context The "Very Gay Raptor" is a raptor truck created by Ford in The company reportedly created the car in response to a social media post that referred to the "Performance Blue" color. “Very gay” is how one internet denizen described the new Ranger Raptor Special Edition very gay in a comment on a Ford Europe social media post. Ford Germany created this LGBTQ+ Ranger Raptor pickup both for Christopher Street Day in Cologne and in response to discriminating comments on social media.

Ford Unveiled a 'Very Gay' Truck in Response to a Homophobic Commenter An online commenter called the new Raptor Ranger "gay," and Ford took that as a challenge. The newest Ford "Very Gay Raptor" has debuted as a way to raptor auto industry discrimination and will appear at the Goodwood Festival of Speed. So, all of these things came together to make a quick turnaround crucial to its success.

Contact us. There are non-automotive companies that have a bearing on mobility and then there are the automakers that are disrupting the whole industry. What has been your single greatest learning from the campaign? The car is actually booked in terms of appearance for a whole year.

Ford "Very Gay Raptor Redefining Tough" TV Commercial Music - Adtunes

Why you decide to expand on the idea by creating the Very Gay Raptor in real life? People get scared of things that sound provocative in a board room, but in reality, brands need it. I only want the strictly necessary. For preferences To remember your choices and preferences. Jul 3, nalinmanoj.

New posts. Share this post LinkedIn Send Print. Music Elsewhere. How far into this campaign did this happen? The point of this campaign is to find out why that polarisation occurs, address it, tackle it, and make the world a friendlier place. Communications in the automotive industry particularly for products like pickup trucks are notoriously hyper-masculine.

Register for a free raptor and join our very gay to post messages about the ad music you are looking for or help answer other advertising soundtrack questions. Julian Watt: Ford is a global brand and it has a unified global brand purpose, which is to make the world a better place by giving people the freedom to move and pursue their dreams.

But one of our challenges has been to not let people get carried away.

Ford very gay raptor commercial

What does this evolving landscape mean for automotive brands? It's going to be at places where the brand would typically make an appearance like automotive shows. Similar threads N. But the main reaction was positive and that we had to act fast if we were going to do it. You must log in or register to reply here. Introduce Yourself. Jul 4, jca. General Discussion. Despite not having any paid media, it became the best performing post ever for Ford Europe.